ST EVALUATION 3

3What Kind of Media Institution Might Distribute your Media Product and Why?

Our film is a small project so a smaller independant studio would probably be best for the production of the film. For example Film4, which has experience with smaller films such as 'This is England' (Shane Meadows, 2006). From the audience research on surveymonkey.com and after the screening, it shows that the audience is largely young males, which film4 has had experience making films for. It is also the largest audience for the average cinema goer.





The advantages of having a small production studio is that we can keep on the writers and 'talent' for the film - however it could greatly benifit a large studio backing, with access to key stars to attract audiences and a larger distribution base.



The best distibuter for our film may a smaller distributer, put still with larger access, for example Vertigo Films, which has distributed smaller films such as Football Factory (2004, Love) and more recently Monsters (2010, Edwards). As well as this Pathe films may be very good at distribution across Europe.

This studio could be linked with another larger studio from a larger distribution in other regions. Fox Searchlight specialises in independant British films and gives them a larger base for example 127 Hours (2010, Boyle).Fox Searchlight is a subsidiary of Fox Filmed Entertainment, so if the film proves popular, there is the resources of a much larger distributor to give the film more audiences.

The film would be released on a large scale due to the ease, accessablility and relative cheapness of digital screens, this would be because the film is a conventional action thriller, with comedy aspects which have been proven as popular in western cinema.

With the intoduction of Web 2.0 applications, the advertising would be used to create a larger audience for the film. Using examples such as Facebook and Youtube and to push people into 'word of keyboard' or 'word of mouth' talk of the film.