After completion our film would need our production company to obtain the film a distribution deal, with distributors willing to invest into and distribute our film. It would be up to them to distribute our film in a way that reaches our target audience effectively and successfully. Distributors control the advertising, such as posters and trailers in return we give them a percentage cut of our sales from our product. Our film would be a 15 + certificate, allowing them to reach a wide audience of everybody above the age of 15. I feel this is a good certificate since it allows a wide target audience, but also means we wouldn’t have to restrict the content that is necessary to make our film.
After the deal is finished with the distribution company we would look to invest some money in promotion and exhibition of the film, preferably we would to exhibit worldwide but perhaps using the UK as a base for launch would be wise, since we don’t want to dedicate money nationally until we know our film is successful, which I'm confident it would be. We think the film has mainstream qualities and would do better as a mainstream film, targeting the main public rather than a niche audience.
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Saying this, I feel our film would best be exhibited in large multiplex cinemas, suited to large audience attendances. I personally would choose a distribution company such as warner bros. since they are used to distributing thriller movies of our similar genre. They recently have distributed thrillers such as The Dark Knight (2008) and Inception (2010), both of which were very successful films.
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